Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” – Jeffrey Veen In conclusion, if you haven’t updated your website in a while the chances are that you may be driving mobile users and potential customers away. An important factor you should consider is the increase of usability in web design.
Examples of this include heat mapping, conversion tracking & user recordings.
Nowadays, there are an assortment of online tools you can invest in to help you measure what works and what doesn’t on your website, right down to the minutest detail.
If you don’t update your website it’s sure to fall down in the search engine rankings.
Search engines regard websites with the most recent content as the most relevant to web users.
If your site was developed several years ago, it probably has a lot of unnecessary HTML code, and may be slowing down your website loads speeds – which may in turn impact your ranking in the Google search results.