We will go in detail to understand how to use sex and marketing in synergy to boost the results of your next campaign. The earliest known use of sex in advertising dates back to 1871, when Pearl Tobacco featured a naked maiden on the package cover.
In fact, the first brands to enter this trend were: saloons, tonics, and tobacco. Duke & Sons inserted sexually provocative trading cards of actresses in their packages of Duke’s Cigarettes.
Nothing.” slogan was as controversial as effective at driving sales.
We have what is called a lizard brain (or an old brain).
You be the judge: What do you think of using sex in marketing?